The Strategic Digital Enterprise Fitness^© (SDEF) methodology developed by Doctor Ney Ltd. is a new, smarter approach to corporate strategy.

We sideline the traditional top-down and rigid process of developing any specific future-state operating model, as expressed through customary processes and organisational structure. Instead, adopting a capability based approach, we treat a company as a responsive, homeostatic and holistic organism, which needs to continually self-adjust to thrive in an environment of accelerating structural change, driven by rapid innovation and equally rapidly evolving customer careabouts and behaviours.

Our goal is to agree the proposed value proposition of your brand for your most valuable future customers and, instead of anchoring this to any set set operating model, then define what dynamic enterprise capabilities need to be created and sustained to secure their loyalty and spend.

Our SDEF methodology is an agile philosophy focused on maintaining dynamic enterprise fitness by incrementally embedding enhanced digital capabilities. SDEF is thus a process of continuous adjustment and corporate renewal. It promotes organisations becoming deeply digitally-enabled, lean and fluid networks of continuously evolving and dynamically reconfigurable capabilities and resources.

Digitally fit enterprises are ones that optimise digitally orchestrated:

1.  operational fitness

2.  diversification fitness

3.  integration fitness

4.  innovation fitness

with the agility to excel in the new digital economy.

Want to find out more?

Read: www.linkedin.com/pulse/radical-digital-2-strategic-enterprise-fitness-dr-piotr-ney/

Contact: piotr@drney.co.uk

Copyright © 2019 by Piotr Ney and Doctor Ney Ltd., London. All rights reserved.

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